Your retail company wants to predict customer churn using historical purchase data stored in BigQuery. The dataset includes customer demographics, purchase hist...
Google Associate-Data-Practitioner Exam
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Question 1
Your retail company wants to predict customer churn using historical purchase data stored in BigQuery. The dataset includes customer demographics, purchase history, and a label indicating whether the customer churned or not. You want to build a machine learning model to identify customers at risk of churning. You need to create and train a logistic regression model for predicting customer churn, using the customer_data table with the churned column as the target label. Which BigQuery ML query should you use?