A company has an ecommerce application running in a single VPC. The application stack has a single web server and an Amazon RDS Multi-AZ DB instance. The compan...

A company has an ecommerce application running in a single VPC. The application stack has a single web server and an Amazon RDS Multi-AZ DB instance.
The company launches new products twice a month. This increases website traffic by approximately 400% for a minimum of 72 hours. During product launches, users experience slow response times and frequent timeout errors in their browsers.
What should a solutions architect do to mitigate the slow response times and timeout errors while minimizing operational overhead?