Fairness is a core ethical principle that all humans aim to understand and apply. This principle is even more important when AI systems are being developed. Key checks and balances need to make sure that the system's decisions don't discriminate or run a gender, race, sexual orientation, or religion bias toward a group or individual.
Reference:
https://docs.microsoft.com/en-us/azure/cloud-adoption-framework/innovate/best-practices/trusted-ai