Box 1: Entity recognition -
the Named Entity Recognition module in Machine Learning Studio (classic), to identify the names of things, such as people, companies, or locations in a column of text.
Named entity recognition is an important area of research in machine learning and natural language processing (NLP), because it can be used to answer many real-world questions, such as:
- Which companies were mentioned in a news article?
- Does a tweet contain the name of a person? Does the tweet also provide his current location?
- Were specified products mentioned in complaints or reviews?
Box 2: Sentiment Analysis -
The Text Analytics API's Sentiment Analysis feature provides two ways for detecting positive and negative sentiment. If you send a Sentiment Analysis request, the API will return sentiment labels (such as "negative", "neutral" and "positive") and confidence scores at the sentence and document-level.
Reference:
https://docs.microsoft.com/en-us/azure/machine-learning/studio-module-reference/named-entity-recognition
https://docs.microsoft.com/en-us/azure/cognitive-services/text-analytics/how-tos/text-analytics-how-to-sentiment-analysis
